We’ve based our new pack on an extensive member’s survey we conducted over the winter.
80% of members told us they wanted a collector’s item as their gift. In terms of specific products we could make for members you ranked a keyring towards the very top. This set us the challenge of coming up with something truly McLaren and something members would be proud to carry everywhere with them.
We decided to make a premium genuine carbon fibre item to celebrate a part of our history which changed the sport forever. Something which fans of the sport and passionate members can take pride in and remember ever time they use.
Members also asked for help with Grand Prix tickets, more events and competitions just for them. So we introduced the following:
- £20 discount off Grand Prix bookings exclusive to members through BookF1.
- Exclusive weekly members only competition run on our member dedicated twitter @TeamMcLaren
- Confirmed access at our garage for Team McLaren members again this year at Goodwood FOS
- More Team member tickets will be made available to our MTC motorshow in 2015
You told us you wanted member only events and this is something we are looking to provide. Watch this space!
Also, should you wish to save even more we have created a Digital Membership with all the benefits of our Adult membership but we have removed the welcome pack to save you money.
We are also investing in more dedicated member content so we can share more great articles and videos with you than ever before. It is important to us that your membership is not just great value but provides great content throughout the season.
We had lots of feedback regarding our online store and unfortunately many members have experienced issues. However, we are tackling these head on and throughout this year will be committed to providing members with news and offers before anyone else.
We hope you enjoy the changes we have made to the membership and we will continue to build on this. Throughout this year you will see much more of the things you want and love. Thank you for your support and please let us know what you think on @TeamMcLaren.